"The book shows the influencing potential of presidential spin and of risky foreign policy in the Middle East, and presents a systematic analysis of how a president effectively pursued a marketing strategy that continues to show an enduring ability to influence public support. " - Editorial ReviewsWinning the war of words : selling the war on terror from Afghanistan to Iraq by Wojtek Mackiewicz Wolfe
"The book shows the influencing potential of presidential spin and of risky foreign policy in the Middle East, and presents a systematic analysis of how a president effectively pursued a marketing strategy that continues to show an enduring ability to influence public support. " - Editorial Reviews