"In "Subject to Change: Creating Great Products and Services for an Uncertain World," Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish." - Editorial Reviews
Subject to change : creating great products and services for an uncertain world by Peter Merholz
"In "Subject to Change: Creating Great Products and Services for an Uncertain World," Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish." - Editorial Reviews